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Just What Works.
Real talk about marketing for contractors. No corporate spin, no slide decks — just straight answers from people who've seen what works and what wastes money.
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Lead Generation
Featured
Why Most Contractor Ads Fail (And What to Do Instead)
You're not getting calls because your ads are built wrong — not because Facebook doesn't work. Here's the real reason your phone stays quiet and how to fix it.
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Lead Generation
What Exclusive Leads Actually Mean — And Why It Matters
Most agencies sell the same lead to 3-5 contractors. Here's what exclusive really means and why it changes everything.
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Strategy
How to Know If Your Marketing Agency Is Ripping You Off
If your agency talks about impressions and reach but can't show you booked jobs — that's a problem. Here's what to look for.
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Ads
The Real Reason Your Phone Isn't Ringing
It's usually not your area, your pricing, or your competition. Most of the time it comes down to one of these three things.
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Industry
Cost Per Lead: What's Normal for Roofing, HVAC, and Landscaping
Numbers vary by trade and market. Here's what a healthy cost per lead looks like — and when you're paying too much.
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CRM
Why Every Contractor Needs a CRM (Even If You're Solo)
You're losing jobs not because you're bad at your trade — but because leads fall through the cracks. A CRM fixes that.
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Lead Generation
Speed to Lead: Why the First 5 Minutes Make or Break the Job
Leads go cold fast. The contractor who calls back first wins the job — almost every time. Here's the data.
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