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The marketing tactics that actually book jobs for contractors, written by the people running the campaigns. New blog every Sunday.
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Lead Generation
Featured
Why Most Contractor Ads Fail (And What to Do Instead)
You're not getting calls because your ads are built wrong - not because Facebook doesn't work. Here's the real reason your phone stays quiet and how to fix it.
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Strategy
How to Get More Reviews (And Why They Win You Jobs)
Reviews win you jobs before you ever talk to a customer. Here's why they matter and a simple system to get more on autopilot.
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Lead Generation
The Difference Between a Lead and a Qualified Lead
A lead shows interest. A qualified lead is one you've validated. Here's the difference, with examples, and the mistake that costs jobs.
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Ads
Why Microsoft Advertising Is Worth a Shot in 2026
30% lower CPCs, a wealthier audience, and almost no competition. With Windows 11 and Copilot, Bing is worth a look.
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Strategy
How to Get Recommended by ChatGPT, Claude & Other AI Tools
58% of customers now ask AI to find contractors. Only 1.2% of businesses get recommended. Here's how to be one of them.
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Ads
Google Ads vs Facebook Ads for Contractors
They do completely different jobs. Here's when to use each, what most contractors get wrong, and how to choose.
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Lead Generation
What Exclusive Leads Actually Mean - And Why It Matters
Most agencies sell the same lead to 3-5 contractors. Here's what exclusive really means and why it changes everything.
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Strategy
How to Know If Your Marketing Agency Is Ripping You Off
If your agency talks about impressions and reach but can't show you booked jobs - that's a problem. Here's what to look for.
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Ads
The Real Reason Your Phone Isn't Ringing
It's usually not your area, your pricing, or your competition. Most of the time it comes down to one of these three things.
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Industry
Cost Per Lead: What's Normal for Roofing, HVAC, and Landscaping
Numbers vary by trade and market. Here's what a healthy cost per lead looks like - and when you're paying too much.
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CRM
Why Every Contractor Needs a CRM (Even If You're Solo)
You're losing jobs not because you're bad at your trade - but because leads fall through the cracks. A CRM fixes that.
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Lead Generation
Speed to Lead: Why the First 5 Minutes Make or Break the Job
Leads go cold fast. The contractor who calls back first wins the job - almost every time. Here's the data.
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