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The marketing tactics that actually book jobs for contractors, written by the people running the campaigns. New blog every Sunday.
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Strategy
Featured
What Is Marketing, Really? (And Why It Comes Down to Story)
Marketing isn't just advertising, and it never was. Here's what the word really means, where it came from, and the modern commandments that separate the contractors who win.
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Lead Generation
The Estimate Follow-Up That Wins You More Jobs
The estimate is the halfway point, not the finish line. Here's the exact follow-up sequence that wins jobs most contractors lose to silence.
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Strategy
How Much Should a Contractor Spend on Marketing? (Real Numbers)
Real numbers on what to spend in 2026, plus the mindset that separates contractors who grow from the ones who stay small.
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Strategy
Why Lead Marketplaces Like Angi & Thumbtack Are Dying
They sell the same lead to 5 contractors at once. Here's why the shared-lead model is broken and where smart contractors are moving instead.
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Strategy
Why You're Losing Jobs at the Quote Stage
Sent the quote and heard nothing back? It's rarely your price. Here are the 6 reasons you're losing jobs after the estimate, and how to fix them.
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Strategy
How to Turn One Job Into Three Referrals
Referrals are the best leads you'll ever get, and you're leaving them on the table. Here's a simple system to turn one job into three.
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Strategy
The True Cost of a Bad Customer (And How to Spot One Early)
A bad customer costs you more than the job is worth. Here's the real price you pay, plus 6 warning signs to spot them early.
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Strategy
Why Nobody Is Finding You on Google (And How to Fix It)
Showing up for your own name doesn't count. Here's why you're invisible when homeowners search for your service, and how to fix it.
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Lead Generation
How to Follow Up With Leads Without Being Annoying
Following up isn't annoying, giving up too early is. Here's a simple sequence with real scripts that wins jobs without feeling pushy.
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Strategy
What to Say When a Lead Says "You're Too Expensive"
"Too expensive" is almost never about price, it's about value. Here's exactly what to say to win the job without cutting your price.
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Strategy
How to Get More Reviews (And Why They Win You Jobs)
Reviews win you jobs before you ever talk to a customer. Here's why they matter and a simple system to get more on autopilot.
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Lead Generation
The Difference Between a Lead and a Qualified Lead
A lead shows interest. A qualified lead is one you've validated. Here's the difference, with examples, and the mistake that costs jobs.
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Ads
Why Microsoft Advertising Is Worth a Shot in 2026
30% lower CPCs, a wealthier audience, and almost no competition. With Windows 11 and Copilot, Bing is worth a look.
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Strategy
How to Get Recommended by ChatGPT, Claude & Other AI Tools
58% of customers now ask AI to find contractors. Only 1.2% of businesses get recommended. Here's how to be one of them.
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Ads
Google Ads vs Facebook Ads for Contractors
They do completely different jobs. Here's when to use each, what most contractors get wrong, and how to choose.
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Lead Generation
What Exclusive Leads Actually Mean - And Why It Matters
Most agencies sell the same lead to 3-5 contractors. Here's what exclusive really means and why it changes everything.
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Strategy
How to Know If Your Marketing Agency Is Ripping You Off
If your agency talks about impressions and reach but can't show you booked jobs - that's a problem. Here's what to look for.
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Ads
The Real Reason Your Phone Isn't Ringing
It's usually not your area, your pricing, or your competition. Most of the time it comes down to one of these three things.
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Industry
Cost Per Lead: What's Normal for Roofing, HVAC, and Landscaping
Numbers vary by trade and market. Here's what a healthy cost per lead looks like - and when you're paying too much.
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CRM
Why Every Contractor Needs a CRM (Even If You're Solo)
You're losing jobs not because you're bad at your trade - but because leads fall through the cracks. A CRM fixes that.
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Lead Generation
Speed to Lead: Why the First 5 Minutes Make or Break the Job
Leads go cold fast. The contractor who calls back first wins the job - almost every time. Here's the data.
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